A Saudi-listed property developer has appointed a new chief executive to lead its expansion in Makkah and Madinah, where new foreign ownership rules could unlock fresh demand.

Almajdiah named Raed Al-Naeem as CEO, effective November 1. He joins from Ayyan Investment, which he has led since 2019, steering it through major asset sales and a restructuring of its healthcare portfolio.

Al-Naeem replaces Abdulsalam Almajed, who remains managing director and a board member.

Behind the numbers

Almajdiah's first-half profit plunged 62% to 80 million Riyals ($21 million), while revenue fell 28%.

But property unit sales rose 33%, suggesting underlying demand held up. The company attributed much of the decline to land sales that inflated the previous year's results.

Why it matters

Almajdiah is involved in multibillion-riyal developments across Makkah and Madinah.

New foreign ownership rules in both cities could open the door to a new pool of buyers.

What to watch

Al-Naeem inherits rising construction costs, supply chain disruptions and regional uncertainty.

His challenge is to turn stronger property sales into sustainable profits while delivering an expanding project pipeline. Third-quarter earnings are still pending.

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